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March 16, 2016 | Category: Blog, Story Guide | Author:

Storytelling guide: Research to support your stories

07-research-Frameworks

FrameWorks Institute has research on social-change communications

Storytelling is hardwired into our brains, right? So why would anyone need to do research to support it? This line of thinking seems to suggest that what stories you tell and how people will respond to them is strictly a matter of intuition, maybe even biology. Not so. Research can complement whatever instinct you’ve developed.

How do we do research to support our social-change storytelling? That’s the topic of a chapter in the new Working Narratives guide on “Storytelling and Social Change” — available as a downloadable PDF (sign-up required) or in an online magazine format.